Over the last 20 years,

I’ve assisted in establishing the art department at Quality Beverage as an industry leader. What began as a fledgling in-house sign shop for a beer wholesaler became an innovative and highly dynamic print/production, design/build studio specializing in

custom POS display, event signage and branding. The workload was constantly in flux and the demands of any given day could encompass a wide variety of tasks. From hours of meticulous digital painting and vector illustration, to opening the shop’s garage doors to a new vehicle and applying custom designed fleet graphics, to executing multiple layouts for small and large format print, and beyond, the ability to multi-task and seamlessly transition from one project to the next was imperative. Operating in both the digital space as well as hands-on production, resulted in being mindful of applications and techniques, organization, and efficiency that strengthened my design acumen and overall approach.

ABOVE COOLER GRAPHICS.

Original Designs built to easily scale to customized horizontal formats. Printed, produced, and fabricated in-house via a unique process akin to an interior billboard, facilitating modular transportation of very large pieces in a small cargo van to be installed in tight retail spaces.